About

Simon Hedman — a director and cinematic artist based in Malmö, Sweden.

With over a decade of commercial experience, I've worked with brands like Craft Sportswear, Continental Tires, Airbnb and Strava — directing and producing content from concept through to delivery.

More recently I've been building cinematic environments in Unreal Engine and Blender, exploring the space where traditional filmmaking meets real-time 3D. Previz, virtual production, environmental storytelling — whatever the project demands.

I believe the most powerful stories aren't told. They're discovered. I build the world. You find the story.

Available for projects and collaborations